Waiting for the ideal macroeconomic scenario to begin a sales process is one of the riskiest strategic decisions an entrepreneur can make.

In practice, there is no perfect market moment. There are windows of opportunity — and companies prepared to take advantage of them.
The determining factor for a successful transaction is rarely macro-level. It's the micro-level situation of the company and its sector: growth trajectory, quality of financial statements, investor appetite for the segment, and the entrepreneur's preparedness to manage the transition.

A company experiencing consistent growth is worth more in any scenario, even in the best of markets.

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